Marketing Manager (maternity cover)
£30,000 pro rata
The Association of Photographers is looking to recruit an experienced Marketing Manager for a one year fixed term maternity cover contract.
Reporting to the Executive Director the role will be responsible for: identifying, developing and achieving strategic marketing goals including; communicating the AOP brand; social media activities; membership recruitment; marketing our members work, and our programme of events.
You will have previous experience of marketing practices and strategies within the arts or photography industry; excel in your knowledge of social media and digital marketing techniques; have excellent organisational and planning skills; and be competent in using marketing software.
Salary circa £24,000 (£30,000 pro rata), 30 hours per week (37.5 pro rata) over 3-5 days. The role is based at our offices in Wapping/St Katherine’s Dock.
To apply please send a copy of your C.V. along with a supporting letter outlining your suitability for the post to firstname.lastname@example.org. Closing date 5pm Monday 30 April, interviews will be held 15 May.
Working with: AOP Administrator, Membership Officer
The role will enable the AOP to identify and achieve its strategic marketing goals, communicate its brand and promote the benefits of membership to the professional photography industry. It is seen that this role will also enable the Association to deliver a range of member services and events, promote members and their work and our extensive training and events programme.
Day to day
Deliver AOP marketing objectives
Commission production of AOP printed and designed materials
Manage social media activities
Manage the production of a monthly non-member newsletter
Manage content for Image and external press
Produce Press releases
Strategic lead of the AOP website
Manage related budgets
Work closely with the AOP Administrator
Manage the marketing component of AOP CRM development
Strategies and planning
To work alongside the Executive Director and Board to identify strategic marketing goals and develop strategies to deliver these
Research and analyse market trends, identify target markets and how best to reach them
Plan marketing campaigns, including memberships, events and the AOP Awards to area of the photographic industry
Develop and implement a social media strategy to increase awareness within the Photographic industry, our follower numbers and engagement with the AOP
Monitor and report on the effectiveness of strategies and campaigns to the Executive Director and Board
Working with the Executive Director to
• Ensure the effective development and delivery of the AOP Events Programme
• Working with the Membership Officer ensure the AOP attends relevant industry events
It is expected that you will be educated to post graduate standard or equivalent; an excellent grasp of English and current marketing techniques is essential. A detailed understanding and knowledge of professional photography and the arts is desirable
Experience, Skills and Aptitudes
Demonstrable previous experience in strategic marketing planning and delivery
Extensive experience of social media and digital marketing techniques
Excellent written English and oral communication skills for proof reading, drafting releases and for communicating with press, media and AOP partners
Working with organisations individuals within the creative sector
Success in achieving press and media coverage
Excellent organisational and planning skills, particularly in managing time and tasks
A keen eye for detail and the ability to produce high quality, accurate work in tight timescales with limited supervision
Computer literate with at intermediate experience of the Microsoft suite of programmes, particularly MS Word, Excel and Powerpoint
Experience of and technical awareness of design packages
You must be able to demonstrate that you are competent in managing and integrating email marketing and social media software such as Hootsuite and Mail Chimp
The job may involve attending events, good advance notice will be given, and compensating time off is available.
Terms and Conditions
The job will be based at the AOP offices at Cherryduck, 12 - 18 Sampson Street, London, E1W 1NA
Salary £24,00 (£30,000 pro rata) according to experience
Working hours: 30 hours per week, these hours can be taken across 5 or 3 days. The AOP office is normally operates between 9am – 6pm Monday to Friday, though some evening and weekend working will be required.
22.4 days holiday (including Bank Holidays)